Bending the Spoon
Bending the Spoon: Changing Perceptions in Life Sciences blog is dedicated to offering articles to help you transform and elevate your Life Sciences commercial learning. Get critical insights and stay updated on industry trends, best practices, and innovation.
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Featured blogs
Kristina Belyea
September 26, 2022
The Pharma Rep Enablement Learning Journey with James Harper – Part 2
In the second installment of The Learning Journey podcast focusing on Pharma Rep Enablement, we continue the discussion around the evolution of the pharmaceutical sales representative and the impact it will have. James Harper, founder and managing director of Twentyeightb (28b), discusses what it means to enable reps with technology and why it is critical to do so. This episode
Kristina Belyea
September 12, 2022
The Pharma Rep Enablement Learning Journey with James Harper – Part 1
Over the last decade, there has been much discussion about the future of the pharma sales rep. Many people expected the switch to virtual information exchange forced by the pandemic to be the final nail in the coffin for sales reps; yet, companies have adopted hybrid models, virtual tools for customer engagement, and online sales training platforms – all of
Trending
May 18, 2022
The Omnichannel Learning Journey with Parth Khanna
Kristina Belyea
May 10, 2022
Critical Insights from Industry Leaders for Successful Implementation of Commercial Digital Transformation
Kristina Belyea
April 11, 2022
The Need for Rapid Reskilling in an Ever-changing Landscape
Kristina Belyea
December 13, 2021
Implementation Blueprint for Omnichannel Education
Bailey Sampson
Bending the Spoon is your one-stop shop for cutting-edge commercial learning insights for Life Sciences!
Recent Articles
Kristina Belyea
September 26, 2022
The Pharma Rep Enablement Learning Journey with James Harper – Part 2
In the second installment of The Learning Journey podcast focusing on Pharma Rep Enablement, we continue the discussion around the evolution of the pharmaceutical sales representative and the impact it will have. James Harper, founder and managing director of Twentyeightb (28b), discusses what it means to enable reps with technology and why it is critical to do so. This episode
Kristina Belyea
September 12, 2022
The Pharma Rep Enablement Learning Journey with James Harper – Part 1
Over the last decade, there has been much discussion about the future of the pharma sales rep. Many people expected the switch to virtual information exchange forced by the pandemic to be the final nail in the coffin for sales reps; yet, companies have adopted hybrid models, virtual tools for customer engagement, and online sales training platforms – all of